Start with a comprehensive industry report and then conduct a comprehensive analysis of market size, trends, and customer segmentation, which helps determine the strengths and weaknesses of the brand.
Business and Market Analysis
Identify major competitors and research their products, sales and marketing strategies. Competitive analysis can be further performed according to a specific function, not limited to the same industry scope.
Competitive Analysis - Project ANCV
Make on-site observations to understand the actual needs of the users. Establish hypotheses and protocols to prepare for future interviews and surveys.
Observation and Interview Guide
Interview and survey
Quantitative research through online surveys, collect quantitative data and perform statistical analysis.
Perform qualitative research through individual or group interviews to gain a deep understanding of user motivations and pain points.
Interview Result Analysis and Survey Statistics
Synthesis & Modelization
Construct user personas based on user research, combining the needs of the target audience, goals, and observed behavior patterns. Build empathy with the target users and determine accurately their needs.
Create an organizational network that includes customers, potential users, competitors, communication channels and partners. Establish connections between each element and find the relationship between the brand and these elements.
Brand Ecosystem - Project UX Republic
The user-centric ecosystem is the user's information environment and all the connections between components and users.
User Ecosystem - Project ANCV
User flow is the path that users take on a website or app to complete a task, which starts from the entry point, passes by a series of steps, conditions, triggers and ends by achieving a successful result.
Functional Flowchart - Project JMC
Experience Map & Story board
Visualize an end-to-end user experience by identifying important user actions, scenarios, emotional state and strategy opportunities.
User Journey and Experience Map
Determining the data architecture helps designers understand the data types, relationships, and operations when designing a product, making the final product more feasible for development.
Data Structure and Information Flowchart
A clear information architecture can help users better understand the product, provide them with a better user experience by always knowing where they are on a website or application.
Select the appropriate design process based on the type of project. For example, design sprint, design thinking, lean UX.
Design Process and Design Sprint
Encouraging the client to be actively engaged in the design process by conducting design workshops, to better understand their needs, share knowledge and generate ideas.
Establish the basic structure of a website before visual design and content creation. Design a website at the structural level, including content and functionality on a page which takes into account user needs and user flow.
A design system is not just about creating a visual design language, but also documenting each component/pattern, when to use it, how to use it.
A prototype can be a paper sketch that simulates the basic interactions, an interactive Figma link or even a clickable HTML prototype.
Explore how users might interact with the product, with a focus on how to guide users, give them timely feedback, and build emotional connections between the brand and users.
Interaction and Motion Design